While I was driving home from my appointment I couldn’t help but feel nervous that I would forget to do something: peel the price tag off a thing I just bought in case somebody saw how much it cost.
I pulled onto a sidestreet and grabbed the plastic bag from the back seat. In it was a puck-sized container of a high-end hair paste. I scratched the little white sticker off. It was $35.00, and now only I knew.
Some paranoid financial conditioning somewhere in my head had me thinking it had been an extravagant purchase. But I thought about it for a minute and realized that no, for what it does for me, it’s some of the best value I’ll ever get for thirty-five bucks.
I’m 31 years old and it wasn’t until I started going to a well-reputed salon and buying 35-dollar hair paste that I finally began to really like my hair. This was a year ago. My mop had always been a point of self-consciousness for me. I liked myself, but never got along with my hair. It had evolved over the years, from crunchy gel spikes to a #2 buzz cut to a polite crop, but it was always a liability. I felt faintly uneasy about it, all the time. That problem spread itself across many thousands of days of my life, taking a little (sometimes a lot) of enjoyability from each of them.
Thinking back, I can’t even guess how many completely useless 35-dollar purchases I’ve made in my life — shirts I never wore, books I never read, drinks I didn’t need to drink, restaurant meals I could have made myself. When I consider what it really does for me, this hair paste is an astoundingly good investment. Read More
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