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Managing Life is About Managing Friction

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Bananas used to be a lot more difficult to eat than they are now. The seeds were huge and plentiful, and ran throughout the flesh of the fruit, which itself was starchier, stringier, and less sweet.

Other foods were similarly obtuse. Watermelons, for example — instead of having contiguous pink flesh throughout, the good part was hiding in small, seed-riddled segments divided by thick white rind. Pre-modern corn was much smaller, and the kernels had tough outer shells. Meat would be tough and sinewy, and you might have to enter mortal combat in order to get it.

Basically, everything used to be like a pomegranate, at least figuratively: full of rinds and membranes and hard bits, requiring some work to get at the good stuff. Not by coincidence, chronic overeating was rare.

I was thinking about this as I drove home from the gym the other day, just before lunchtime. There’s a McDonalds on my route, and it’s basically the inverse of a pomegranate — getting to the goods has been made as easy as possible. There’s a wide, funnel-like approach coming from the street, inviting even the largest vehicle to enter easily. Arrows direct you into either of two parallel drive-thru lanes, so the line is usually only a car or two long. At this point all you have to do is say “Bring me a cheeseburger!” and they say “Yes, at once!” Then you advance down the one-way funnel and someone literally puts the burger into your hand. You touch your card to some electronic thing and unseen computers settle the monetary side of the transaction.

Medieval watermelon, enticing its suitors

The cheeseburger itself is the easiest thing in the world to eat. Soft, warm but not hot, no surprises, no rinds, no bones, no effort needed even to gather it up and bring it to your face. It’s what every caveman would dream of – a nearly frictionless way to get 300 calories into the body. A grown man can eat one in fifteen seconds, so he will get two or three.

The mental resistance is also minimized. The brain is deep into a burger-acquisition program by the time you’re even turning into the car-funnel. Billions of dollars have been spent to train your mind from childhood to enter burger-of-opportunity mode the instant it recognizes golden arches, the scent of frying patties, clowns wearing yellow jumpers, or any other associated paraphernalia.

Even before that, eons of natural selection formed you into a creature driven to overcome whatever friction does exist between you and the environment’s once-rare pockets of caloric energy. You’re born with the will to tear through membranes, gnaw around seeds, and launch yourself at wildebeests.

Best food ever, 1,000,000 BC to ~1940

Today, these forces combine to make the friction around a drive-thru entrance so profoundly low that you may have to steel yourself to avoid ending up with an unplanned McDouble and fries in your passenger seat.

Two hundred years ago, there was probably no way to accidentally eat a beef sandwich. The friction one would have to overcome to even assemble such a thing meant it would only ever be done on purpose. In fact, the problem would have been too much friction between you the sandwiches. Lots of plowing and milling and herding had to be done to even acquire the components.

The amount of friction between you and an action you may or may not take varies wildly with your environment. Whereas your ancestor was contending with the immense friction of driving a plow through hardened earth in the hopes of making enough food, or walking six miles to town to hear the latest news, you might be contending with the ultra-low-friction hazards of all-too-easy doomscrolling and DoorDashing.

Of course, we still have our own high-friction challenges on top of these new low-friction traps. Working towards a better career, speaking out against the crowd, improving your fitness as you age — all uphill, all friction. The barbell fights you on every rep. Lactic acid screams at you to stop running. If only the friction levels were tuned just right, we could handily do all the healthy, beneficial stuff, and avoid the harms of excess.

Screams at you to get McDonald’s

Humans do have something called willpower, which is the capacity to resist succumbing to gravity and friction. You can, possibly, will your way to a caloric deficit in a world of hyperpalatable snack options, just as you can will your way to a plowed field despite the bugs and stones and your aching back. Willpower is what made civilization possible.

It is a limited resource though. When it runs out, you’re going to get dragged along with the current, which is always bigger and stronger in the end. The forces of evolution, nature, and mass media can toss us around like the ocean can toss around even the strongest swimmer.

This is why you’re not supposed to swim toward shore when you get caught in a rip current. Instead, you should swim parallel to the shore, to get over to where the waves are coming in. Your strength can’t overcome the forces at play here, but you can use it to engage the helpful forces and avoid the unhelpful ones.

Another way to think about this is that navigating life is mostly about managing friction. Rather than using the will as the engine that can drive you straight to your best life, you’re more likely to get there by wisely harnessing those greater, natural forces – inevitable human desires for comfort, stimulation, approval, and freedom from pain. You use the limited power you have to get in position for those forces to drive you in the right direction.

As a simple example, I could try to will myself to eat healthfully, meal after meal, by exercising samurai-like discipline. Realistically, whether I succeed probably depends more on whether I’ve set myself up in the riptide by keeping cookies in the house. I could renounce doomscrolling forever, but whether my willpower is enough for that depends on how often my routines have me using my phone at all.

Degrees of rip current intensity

“Arranging your environment for success” isn’t a new idea, but I think it’s easy to underestimate its role in the outcome. Rather than just a helpful boost, I think it’s more like 80 or 90% of the whole thing.

There are great forces behind and beneath our actions, which must be respected if we’re going to make the best use of the will. If you can at least see where the friction is exceedingly high, and where it’s dangerously low, you can adjust your course accordingly.

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Photos by Hu Chen, Cristina Marin, Wikimedia Commons

{ 23 Comments }

Wendy February 25, 2025 at 9:02 am

In all sincerity I think the net gain of you in the world can’t be overstated. Thanks for continuing to put your words out there.

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Cathy-lee February 27, 2025 at 10:50 pm

Very well put. Thanks again and again for your words of wisdom.
Our 3’rd & 4’th children (now adults) when around 9 years old put a boycott on Maccas because they always ended up on the toilet quick smart after eating the burgers there. It was the best thing ever because it cured the whole family of ever going there to this day (15 years now) and setting up better health practices. Amazing how life happens & our perception & actions.

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Suzie February 25, 2025 at 9:52 am

Very interesting perspective on this. Always appreciate when I can see something in a new way and/or better way. Thanks!

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Giuseppe February 25, 2025 at 10:12 am

Thanks for sharing this thought. It’s something very clear to me and that I believe constitutes part of the secret of those people reaching goals: willingly or not, consciously or not, they put (or are put) in the best condition to achieve the goal. This is clearly exemplified by you with cookies (as I actually always say myself): if something doesn’t enter my house, there’s basically zero chance I eat it. I agree this is at least more that half of the whole thing.

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Steph February 25, 2025 at 12:59 pm

Now, if only I could more easily resist the urge to place the cookies into my shopping cart in the first place!

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David Cain February 25, 2025 at 2:43 pm

This is the real crux

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Di February 25, 2025 at 4:07 pm

I guess you have to remember to check where the waves are before entering the water…or read the signs above the supermarket aisles, (Confectionery, Soft Drinks, Biscuits), knowing they are the smooth water.

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Jean February 26, 2025 at 1:34 am

That’s a very helpful image, Di, looking for and being cautious of the ‘smooth water’. Thanks.

David February 26, 2025 at 9:16 am

That’s a great metaphor. You can save a lot of frantic swimming by developing a keener sense of how surf behaves, so you know where the dangers are and never end up in a rip current. The classic move is “never go grocery shopping when you’re hungry.” Much less willpower is needed.

Catnapper February 25, 2025 at 1:34 pm

Mini habits work wonderfully when willpower is ebbing but you are soooo correct in creating an environment that helps get you where you need to go. Thanks for your great words of thought!

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brettys February 25, 2025 at 2:45 pm

This was a delight. Thank you

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Ravikumar February 26, 2025 at 5:05 am

Hi,

Even though I can follow English fairly well, still I am not able to get the correct meaning in the subject of this article (managing “Friction”).

Can somebody help me to get correct meaning of the word “Friction” in ths context..

Thanks.

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Ginzo February 26, 2025 at 9:10 am

Friction is the sum of all the forces in the situation. Availability vs scarceness, desire vs logic (aka wanting vs needing), deep instinctual drives vs societal push. We assume that life should be easy and frictionless; but that’s not how nature and the universe works.

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David February 26, 2025 at 9:11 am

Friction is how much resistance there is to doing something. If you’re trying to push a box on a grassy surface, there’s a lot of friction, and it’s hard to move the box. If you’re trying to push the same box on a polished tile floor, it moves very easily.

Friction is a problem in some situations, when it’s stopping you from doing something you want to do. In other situations, it’s helping to keep you from slipping into something you don’t want to do (like eating too much McDonald’s). In this case, too little friction is a problem.

Instead of always trying to use willpower to push through super high-friction situations, or escape the dangers of super low-friction situations, we can use willpower to get ourselves into situations where the friction level is not so strongly working against us, and might even be working for us.

For example, you can get into a gym habit by doing only the exercises you find easiest, rather than starting with a very intense (but supposedly more effective) program. This path takes less willpower, because the friction is lower, and it might make it more likely you will end up with the gym-going habit you’re trying to form. Just plowing through the hard program takes so much willpower you probably won’t do it.

On the other end of things, if you’re trying to avoid the habit of stopping at McDonald’s, it makes more sense to avoid that street (because of how easy it is to “slip” into that low-friction drive-thru entrance) than it does to depend on your willpower every time.

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Ravikumar February 26, 2025 at 10:38 pm

Thank Ginzo and David for your detailed explanation. Now got to know the exact meaning in this context.

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Jeremy February 28, 2025 at 9:17 am

This is a classic “essential Raptitude” post to me. Thanks, David!

The rip current metaphor is a great way to reframe willpower as marshalling your limited energies to engineer and manage the friction in your environment for your own wellbeing.

I worry about all of us, but especially my kids, coming of age at a time when tech companies spend billions to flood our environment with more and stronger rip currents.

This is also my concern about generative AI; it creates the impression that actions like entering deeply into the perspectives of others through reading, or wrestling with ideas through writing, can and should be frictionless, when in fact the friction is the key to the learning, thinking, and growth. As a teacher, I struggle to help my students swim in the right direction.

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David Cain February 28, 2025 at 2:41 pm

AI is also going to add whole new levels of slipperiness in places we never imagined. We’ll be interacting with AI agents designed trained specifically on our data. They’ll know where our willpower is weakest.

On the learning question I can see it going both ways at the same time. When the friction is too high, the student can just tune out. When the text caters somewhat to the student’s interests an inclinations, they may engage with it constructively. Agreed that some amount of friction is necessary. I feel like you have to grapple with ideas to internalize them.

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Marceli March 1, 2025 at 7:12 am

Hello David,

I got to admit, I’m not exactly a very “regular” reader – I remember stumbling upon your blog a looong time ago through a post called “Your Lifestyle Has Already Been Designed”, which deeply resonated with my thoughts at that time. Then I would occassionaly forget about its existence (I guess due to all-around mental overstimulation and attempts to cut down on spending time online) and come back every few years, always feeling like (re)discovering a treasure chest, every single time.

However, my single favorite post of yours is by far the “Be Dignified, as a Rule”, and associated with its message would be my question. For context; I don’t really feel like I’m learning and remembering too much from online content – I don’t know whether is it due to lack of focus, too much stimuli all around or whetever else, but as a result reading almost anything in a digital version always feels “cheap”, like a “mental fast-food”. To me the essence of intentionality in learning/reading will always be holding a physical book, and I’ll gladly die on that hill. Which is why I would like to ask, whether have you ever considered publishing any of your existing e-books, or maybe even a collection of “best posts” in a physical book format? Or do you think it wouldn’t get enough demand to be profitable?

Best,
Marceli

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David Cain March 3, 2025 at 9:22 am

It’s an idea that I’ve thought about but haven’t really looked into. My thought is that I just don’t want to deal with physical products at all, although there are probably some user-friendly services that would do it for me. For now it’s a “maybe someday” because I’ve got too many other things going on right now.

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Rudy March 8, 2025 at 11:51 am

This reminds me of a quote I read that is similar to James Clear’s quote but worded differently. “We don’t rise to the level of our willpower, we fall to the level of our strategies that we have in place”.

Thank you David for this read

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Fen March 9, 2025 at 5:18 pm

“You’re born with the will to tear through membranes, gnaw around seeds, and launch yourself at wildebeests”
I love this!!! great post. i have been following for years and you have some great insights and ways of describing the insights. we actually crave / are built for a certain type of friction but now there’s the opposite problem of anti-friction. hmmm.

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Ecoteri March 13, 2025 at 5:26 pm

The gym I am currently going to is located in a fast-food extravaganza of a mall – I think there are 8 stand-alone buildings with drive thru windows in this space. I laugh at myself when I come out of the gym because I am, of course, hungry.
However I am also cheap. My go-to defence is to occasionally look up how much a meal will cost at one of these fast-food places. then, when I come out of the gym, hungry, I don’t want to spend the money. My other defence if currently to ensure I have cooked the ingredients I have at home into some form of ‘ready to eat’ fridge-food. So I can remind myself that I am 15 min away from something good healthy and cheap to eat, and avoid the temptation.
As for cookies? Yeah, I will eat a whole box of them if it comes home. So I am making a really stringent effort to not bring home sweets. I tell myself that I can bake anything I want to munch on. And I know I am usually not willing to do the baking. Better for my wallet and my waistline!

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Helder March 14, 2025 at 6:26 pm

I’m really grateful for having a nutritionist mother who instilled great eating habits into my sister and I. Posts like this one feel alien to me. I pretty much never eat junk food. The idea of going to McDonalds or buying mass-produced cookies never even crosses my mind. So thank you, mom!

I think the decrease of friction, as you put it, has done great harm to our collective mental health. One example I can think of is what happened to me after I moved to another country and had to forego driving. There’s a great deal more friction when you need to walk or rely on public transportation to get around, but the peace of mind I’ve felt has been unparalleled. I feel much more alive now.

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