A few nights ago I saw Jack White in concert. It was a wonderful night, and a big part of that was due to a new rule he has imposed on all his tour dates: no phones.

When you arrive, you have to put your phone into a neoprene pouch, supplied by a company called Yondr, which they lock and give back to you. If you want to use your phone during the show, you can go into the concourse and unlock it by touching it to one of several unlocking bases. The concert area itself remains screen-free.

The effect was immediately noticeable upon entering the concert bowl. Aside from the time-travel-like strangeness of seeing a crowd devoid of blue screens, there was a palpable sense of engagement, as though—and it sounds so strange to say it—everyone came just so they could be there.

People were visibly enjoying the opening band, at least in part because that band no longer compete with the entire internet for the crowd’s attention. Even the crowd’s milling around and chatting between acts was so much more lively. People were either talking to their neighbors, or taking in the room. And everyone taking in the room was taking in the same room. It felt great.  Read More