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About the ads on this page

This website has ad space reserved for Google Adsense ads. I don’t choose what ads get displayed. Different visitors will see different ads, and they may be different every time you visit.

This is what Google says about why certain visitors see certain ads:

You may see ads in a variety of formats (text, image, video) on sites and apps that partner with Google, also known as the Google Display Network. The ads you see may be based on the content of the site you’re viewing and your recent geographic location. Depending on settings you’ve chosen, here are some factors that also determine which ads you see:

  • Types of websites you visit, and mobile apps you have on your device

  • The DoubleClick cookie on your browser and the settings in your Ads Settings

  • Websites and apps you’ve visited that belong to businesses that advertise with Google

  • Previous interactions with Google’s ads or advertising services

  • Your Google or YouTube profile

I get paid for offering the ad space, based on the number of views and clicks the ad receives. Google tries to make the ads appropriate to the user, but it’s really just guessing and so you may see ads that having nothing to do with you or what you are currently reading.

I do not endorse the products in the ads. I am just renting out the space on my site to Google, who rents it out in smaller portions to individual advertisers. The ads are not an attempt to serve the regular readers of this blog, they are an attempt to monetize that large volume of traffic this blog receives from social media sources so that I can pay for hosting and the operation of this blog. The ads approximately cover the fixed expenses of running this blog (hosting and email list service.)

I am able to block certain ads, if I know the advertiser’s URL. If you see an ad you think is inappropriate, please contact me. Most of Google’s approved advertisers are reputable, but there are questionable ads sometimes.

If you don’t like ads in general, there are a lot of options for blocking ads. A lot of people like Adblock Plus for Chrome.

Affiliate ads

Aside from Google Adsense display ads, there may at any time be ad banners for affiliate products. These work differently. In these cases, I am not paid to put up the ads, but I receive a commission from the person selling the product if someone buys the thing being linked to through the ad. All recommendations are genuine. The price for the buyer remains the same.


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Raptitude is an independent blog by . Some links on this page may be affiliate links, which means I might earn a commission if you buy certain things I link to. In such cases the cost to the visitor remains the same.