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The Truth is a Niche Interest for Human Beings

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By the time you’re three or four years old, you’ve already learned the tremendous value of dishonesty.

Even if you were the one who unrolled all the toilet paper onto the floor, you know it’s possible for your parents to believe it was someone else, and that’s a better outcome for you. So you say you didn’t do it, hoping they adopt this false version of reality and never know the difference.

The truth is a useful and beautiful thing, but it easily comes in conflict with other interests, namely feeling safe from unwanted forms of attention, or getting others to do things for you.

Deception – or at least, putting truth second to other interests — is instinctive. I have a clear memory of being six years old, playing in the town pool with one of my friends. We were talking about how deep the water was, and he said that his dad could touch the bottom because he was seven feet tall. I said my dad could too, because he was eight feet tall.

Now, I didn’t actually know how tall my dad was, but I knew he probably wasn’t a whole foot taller than Wilt Chamberlain. Why did I say that? I guess felt I was being challenged in some way, and that it was important to counter my friend’s aggressive claim of father-height superiority. I didn’t feel like I was lying exactly. The accuracy of what I was saying just didn’t seem particularly important.

Human beings like the idea of the truth, but you might notice how quickly facts go out the window when there’s something to gain or lose. There’s an instinctive drive to protect one’s position, real or hypothetical, by saying whatever keeps you feeling safest. This drive doesn’t have much to do with what’s true, and often there’s no truth to be found at the bottom of the question anyway – kids will argue over whether Freddy Krueger is better than Jason Voorhees.

The sophisticated choice

One day at recess, a different friend and I went around the playground asking people whether Coke or Pepsi was better. For some reason, I was an unwavering Coca-Cola partisan at the time. Probably it was just the one my family bought.

The survey result was something like 30 to 5 in favor of Coke, which felt extremely vindicating. Every time a kid said Coke, something inside me went “YESSS!”

I was thrilled about that final result, and my joy had nothing to do with learning anything about reality. If I had believed, for example, that older kids liked Pepsi and younger kids liked Coke, I would have been sure to ask mostly younger kids. Clearly I wanted to be right more than I wanted to know what was true. And I was right!

Approximate size of my dad

We don’t grow out of this condition. There’s no point at which the human being matures past its partisan interests and switches to a sober and disinterested affinity for truth-seeking. Knowing what’s true remains secondary at best to feeling safe, improving your tribe’s position, and the other lower layers of Maslow’s pyramid.  

Activists and pundits choose slogans and reductive talking points over careful, good faith arguments, because they can convince more people that way. Academics want their own theories to be borne out by the evidence, not the other guy’s – or even favored despite the evidence. Scientific findings are selectively discussed, regularly hacked, and exaggerated with clickable headlines and puff pieces. Red wine is good for you! Flossing is a waste of time! Hooray!

A famous 60 Minutes segment in 1991 suggested that red wine explains the French Paradox – a claim made by a lone scientist from the *University of Bordeaux*

Whenever status, money, or some other form of personal gain is at stake – which it almost always is when someone is making a truth claim — the truth is likely a second priority, at best. Of course, this alone doesn’t mean they’re incorrect. Demonstrating that something is true can be a means to get status, money, or advantage. Having a product that actually works makes selling it a lot easier.

Absolutely works

It makes sense that we developed this truth-second instinct. Being seen as right has more survival value than actually being right, most of the time. You’re far better off being wrong with a tribe backing you than being correct but unpopular. This is why the emotional reward of feeling validated, even if you’re wrong, is extremely appealing and satisfying. We crave it like we crave honey and fat and shelter from the rain.

Human beings do value the truth, just not as much as other things.

Notice what you crave over knowing the truth

You can notice the power of the desire for validation in your own behavior.

After having an argument with somebody, when you look up the claim in question, notice whether your heart is hunting for vindication, or education. It probably isn’t craving a deepening of your understanding on the topic. It wants knockout-punch talking points for the position you took. It wants a sexy graph that stuns the other guy.

You after Googling the thing

You might also notice that we tend to give a bit of spin, in our favor, to most of the things we say. We play up the importance and certainty of our claims. The book you liked wasn’t just enjoyable, it was amazing. A thing that might be true becomesprobably” true, while the thing that’s probably true becomes “definitely” true. People naturally want their stories to have an effect on others, so it’s hard not to give it a bit more glitter, or at least a bit less ambiguity, than the truth really had.

Now think of the effects of everyone on earth doing this all the time, especially when there’s money to be made and political power to be generated. Humans produce delusion like cows produce methane.

To make it worse, we’re just too credulous for our own good. Humans want to believe things are just as impressive, horrible, simple, or significant as they first appear. Look at the comments under any A.I. slop video, fake news article, or staged prank. Endless commenters are dazzled, amazed, appalled, vindicated. Anyone expressing skepticism gets scolded as a killjoy — “Jeez, you must be fun at parties!”

New sasquatch photo just dropped

For the record, I completely believed the other kid when he said his dad was seven feet tall. He was a good kid. So was I. I thought he was just sharing an interesting fact. For all of the spin and bullshit out there, most assertions are simply believed.

The Marathon vs the Donut

All of this is why I say human beings are really bad at figuring out what’s true outside of their immediate presence. We talk a big talk, but we’re not great stewards of the truth at all.

It takes a lot of work to form a responsible opinion on a single issue. You have to do some reading to gather some initial truth claims, then find counter-claims and counter-counter-claims, then clarify the muddy parts until you feel pretty confident. In the end you can only go with what seems right, because your evidence is fallible human claims all the way down. We don’t have great instincts for doing this kind of work, or a culture that encourages it, so it remains a fairly unpopular activity.

Choice of the coolest kids on the playground, studies show

The work of trying to get to the bottom of something is slow and emotionally unpleasant. You have to keep trying to falsify your current position, which means always moving into unpleasant feelings – confusion, self-doubt, and the shame and fear of questioning the tenets of your tribe. Entertaining conflicting moral positions in your mind feels similar to nausea – the mind desperately wants a place to stand.

And you have to volunteer for these bad feelings while also passing up the sweet fruit of validation — which is available everywhere you look, in the form of confident headlines and partisan reporting, all designed to reward you for your existing worldview. Genuine truth-seeking is about as appealing as choosing to run a marathon when the other option is a free Krispy Kreme donut.

The marathons are never going to sell as well as the donuts. The creature we are much prefers easily grabbable treats to nausea-inducing exercises with obscure rewards.

Donut is beauty, beauty is donut

Since my no-politics-for-a-month experiment ended, I’ve been at a loss as to how to go forward. I don’t want to disengage from the issues of the day forever, but I don’t want to go back to grazing on a hundred issues at once, inevitably absorbing strong opinions sold to me by donut peddlers.

If it takes a ton of work to form a responsible opinion on one single issue, how do people “stay on top” of “what’s happening in the world?” How do you keep up a hundred marathons at once?

You don’t. In the information age, where worldviews span hundreds of topics and events, they can only be made overwhelmingly of gathered donuts – just-so stories and partisan talking points, never subjected to real counterargument. People do sometimes have an area or two of specialized, first-hand knowledge, but that’s not where most of our discourse is coming from.

You can run one marathon at a time though. You can invest in one issue or question and ignore everything else for weeks or months, going deeper rather than wider in your inquiries.

Digging up counter-counter-counter arguments on the benefits of corn subsidies

This is what I plan to do for now, instead of returning to the mass media donut trough. I’ll delve into one issue per month, trying to get my questions answered, hunting for the best counterarguments, attempting to build a 3D picture of the main angles at least, ignoring everything else.

Now that sounds unappealing! Maybe it will be so tedious and unpleasant that I’ll run right back to the donut vendors. That would be perfectly natural; dispassionate truth-seeking is a niche interest for human beings, at least in my culture. It’s not a core human value, but a nerdy, elective hobby like distance running. That might sound flippant, but I think that’s where we’re at.

***

Further reading: Nobody Knows What’s Going On

{ 27 Comments }

Pat Bowne May 31, 2025 at 11:49 am

Good luck! Something I find useful is to ask perplexity for the arguments against my position.

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David Cain June 1, 2025 at 9:09 am

Perplexity is pretty good! It also allows you to find out why it’s saying something, unlike other tools.

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bjh008 May 31, 2025 at 1:42 pm

Excellent article,it took me many,many years to learn” Humans produce delusion like cows produce methane.”

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David Cain June 1, 2025 at 10:29 am

It is a pungent simile

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Matthew May 31, 2025 at 2:13 pm

I just have to say that your use of pictures and their captions are the best that I have ever seen. They are not just exact replicas of what you are talking about. They form another part of your argument through pictures in addition to your text. They also take some thought like the “What do you think about them apples” picture in this post, haha. You should do an entire post just on how you select the pictures for your post!

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Gregg May 31, 2025 at 3:33 pm

I second this! Not only is David an excellent writer, his pictures and captions are always on point! I’ve often thought this but never commented on it.

Another great reminder of an article! I wonder which deep-dive topic of the month will be first?

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David Cain June 1, 2025 at 9:10 am

Haha thank you I do enjoy doing that part

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David May 31, 2025 at 2:25 pm

Interesting read with some poignant insights into human behaviour. While reading I kept thinking back to a book I recently read called “how to make the world add up.” The book was about statistics on the surface …10 rules for making sense of numbers. But many of the rules apply more broadly. The first of these rules is: check your emotions. In essence when you see or read something that either supports or contradicts a truth you hold, it will engender an emotional response. If that’s the case then there is a strong possibility that your worldview on this matter is biased and maybe not entirely based on truth. The book contains 9 other rules to help you come to an informed opinion. Thanks again for the article. I look forward to future in depth articles.

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David Cain June 1, 2025 at 9:14 am

Emotions definitely do come first, and that’s probably a more concise way of saying what I’m saying here. Emotional responses are lightning-quick compared to careful thinking, and lightning-quick responses are often needed for survival. Sometimes you only have seconds to know whether to trust someone, and in that situation you have to go by your biases because careful analysis takes time.

But that means the emotional response is a great clue about where bias exists and which way it points.

I will look up that book.

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Sean Murphy May 31, 2025 at 3:39 pm

> If it takes a ton of work to form a responsible opinion on one single issue, how do people “stay on top” of “what’s happening in the world?”

This is a good question. What decisions are you trying to make? There are local, regional, national, and global issues. My focus tends to be more local or industry-level. One thing I do is to pick a set of people who follow a set of issues who seem to me to be committed to the facts and not a pre-defined perspective. They are reporters and analysts, not advocates. It’s been an surprising insight for me that I prefer to read people that I am not 100% aligned with on worldview who are committed to the facts. I find that people like Matt Taibbi, Walter Kirn, Glen Greenwald offer a useful perspective, as do Glen Reynolds, Byron York, Powerline Blog, The Scroll, Ted Gioa, George Friedman, Seth Godin, and Richard Fernandez, to name few. I think you have to remain committed to the truth and acting with integrity, as you clearly are, and to rely on a set of perspectives.

I agree with you that “dispassionate truth-seeking is a niche interest for human beings…it’s a nerdy, elective hobby like distance running.” But it’s a larger “tribe” that spans traditional categories and can be of consistent source of insight into “what’s happening in the world.”

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David Cain June 1, 2025 at 9:20 am

“What decisions are you trying to make” is a great question, because it implies that the point of “staying on top of things” is because what you learn can inform action of some sort. I think mostly people consume media not to inform action but as a habit or even a sort of pastime. Not that it’s necessarily fun or enjoyable but I think some sort of conditioned emotional reward (even if the emotion is outrage or indignation) is the main driver of consumption, not information-gathering for the purposes of action.

You certainly can do that, but I think that’s where it becomes a niche thing.

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Krasna May 31, 2025 at 3:56 pm

Now the question is, what issues will you subject to your further analysis? First thought: To me, it seems that the overwhelming majority of what we read about in current media is selected for sensation and selling, and represents a vanishingly small representation of all that is going on at any moment on planet Earth. You can dive into it, but will it be worth it? Second thought: possibly, everything about every issue is opinion. I am not you, so whatever I perceive—or observe or learn—is different from what you perceive. So the best we can ever have is 8.x billion versions of “truth.” Again, not sure it’s worth it. Final thought: i know all this sounds like adolescent argument, fervent but not grounded. The bigger “truth” may be that there is nothing fixed about anything in human life. And that really does sound like a threat to survival. Or does it? What if we notice and relinquish our belief that there really is a right answer to anything, and each of us really is incalculably different from every other one of us. Could we evolve beyond fighting about survival? Would we need to spend less tome, not more, digging up arguments? Just asking!

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David Cain June 1, 2025 at 9:24 am

These are good questions and I don’t really have answers for most of them.

I think it’s a fair assumption there is some sort of mutually-accessible truth to be found about many things, at least to the degree that we can connect and communicate over shared views of the same things. You can get closer to “the bottom” of a given question (e.g. is my stove element on right now? Did my car get stolen last night?) and as long as that’s true it can be worth digging.

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brettys May 31, 2025 at 5:34 pm

Is the donut chocolate? I can pass up those boring beige ones, but not the chocolate ones.
Good luck in your quest.

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David Cain June 1, 2025 at 9:25 am

Well with algorithm-based content dominating our personal information landscapes, the donut is whichever one you’d cross the street for

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Aga May 31, 2025 at 6:28 pm

whew! that was a doozy, and so timely it hurts. I’d recommend the Everything is Bullshit blog. he dives into some of what makes humanity tick in similar ways you mentioned today.

as far as your upcoming experiment, yup, sounds deeply unappealing but profoundly important. especially in these days of endless polarization. wish I had your fortitude . making sense of the world feels like a Sisyphean labour right about now and all I can do is try to make it through day by day.

please share what you’ve learned.

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David Cain June 1, 2025 at 9:26 am

Oh I love that blog. Absolutely wonderful. Also kind of disorienting because it breaks down a lot of assumptions that once seemed like dependable realities.

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Joe May 31, 2025 at 8:34 pm

I always think of The Dude in The Big Lebowski at the bowling lanes telling the Jesus after listening to his self-centered angle on the truth: “well, that’s just like, your opinion man.”

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David Cain June 1, 2025 at 9:43 am

This will not stand!

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Esa May 31, 2025 at 8:58 pm

The topics discussed here remind me of the book What’s Our Problem by Tim Urban. You should check it out if you haven’t already!

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David Cain June 1, 2025 at 9:27 am

I have it on my e-reader. He’s done a great job at breaking a lot of this down. His diagrams are helpful and add humor to what can be a very unpleasant topic.

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McKinley Valentine June 1, 2025 at 4:39 am

I’m not saying you’re wrong generally, but this doesn’t ring true for me at all. I am delighted by finding out I’m wrong about something.

Admittedly I’m neurodivergent, but I think it’s pretty normal to get a dopamine hit from novelty and being surprised. Nothing sparks my curiosity more than a hint that I might be completely wrong about something, and it generally triggers a deep dive research to try and prove I’m wrong (because that would be exciting). For eg, I found out that I was wrong about evolution recently! Survival of the fittest isn’t the whole story. There’s also “horizontal gene transfer” – quick evolution that doesn’t require the death of a generation. Wtf! That’s exciting, right? Not a blow to my ego because I thought I already basically understood evolution.

Is the difference only in intellectual security? That is, I feel confident that I’m smart and generally perceived as smart. Being wrong doesn’t threaten that all.

PLUS, less charitably to myself, I’m aware that people who change their minds and admit when they’re wrong generally look smarter, and people who double down in the face of evidence look dumb. So you don’t have to tame your ego to be open to being wrong; you can do it while being completely narcissistic.

Idk, I’ve seen the comments on AI slop too, but I meet people like me all the time; I don’t think it’s THAT rare to enjoy being wrong.

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David Cain June 1, 2025 at 9:43 am

Interesting. Do you have any subjective experience of confirmation bias at all? i.e. do you know the rush of vindication I’m talking about? Do you notice a feeling of identification with teams, factions, groups? (even just in things like sports teams?)

> Is the difference only in intellectual security? That is, I feel confident that I’m smart and generally perceived as smart. Being wrong doesn’t threaten that all.

No, this is not what I mean. It’s not about reputation or how you think of yourself, it’s about the much more immediate YESSS or NOOO feeling when the side you’re invested in is vindicated or refuted. Did you never argue for X over Y, and then feel good when X is vindicated and less good when Y is vindicated? Or is the correct answer the only thing you feel invested in? If so I would say that is very unusual.

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David Cain June 1, 2025 at 10:12 am

To add to my above comment, neurodivergence certainly could play a big role in this. I know someone on the ASD spectrum and he said he just doesn’t understand why people lie. “People just lie all the time” he said, and he just doesn’t have this impulse. I’m sure he would not be able to relate to my impulse to say my dad was 8 feet tall. My guess is that my experience is more common than his, but I only have my own experience and what I perceive around my to go on.

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John June 1, 2025 at 7:38 pm

Uncured bacon is cured. I have spent many years researching this “truth” but largely am unable to convince anyone. Unless they really want to assault their own assumptions.

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David June 2, 2025 at 4:22 pm

As someone with absolutely no priors on this question, I think you have swayed me

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Joy June 2, 2025 at 8:37 pm

It probably depends on its access to effective healthcare. Of course, the best kind of healthcare is preventative, in which instance the bacon wouldn’t need curing at all.

{ Reply }

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